Seller Policy

Last Updated: September 2026

1. Seller Onboarding and Compliance

• Documentation: Sellers offering food, cakes, or homemade edible items must provide valid licensing, including a valid 14-digit FSSAI License Number and certificate document (PDF or image).
• Ongoing License Validity: Sellers must maintain an active, valid FSSAI license. The platform actively monitors license expiry dates.
• Automated Expiration & Category Pause: If an FSSAI license expires, categories requiring FSSAI (e.g., Cakes, Homemade food items), corresponding active product listings, and food-related wish quotation capabilities are automatically paused and deactivated until a renewed certificate is uploaded and approved by Admin.
• Renewal Reminders & Restoration: Automated renewal reminders are sent at 30, 15, and 7 days prior to expiry. Once a renewed certificate is submitted and verified by Admin, food categories and previous item statuses are automatically restored.
• Document Retention Policy: Uploaded certificate files are utilized strictly for compliance verification and validity recording; temporary document copies are permanently deleted from cloud storage once Admin verification completes.
• Approval: Shops begin in a Pending status and require Admin approval before going live.
• Bank Account Registration (Cashfree Easy Split): Sellers must register a valid bank account linked as an authorized vendor via Cashfree Easy Split before creating product listings, submitting quotes, or accepting bookings.

2. Payouts, Escrow & Cashfree Easy Split Settlement

• Cashfree Easy Split Architecture: In strict compliance with RBI Payment Aggregator regulations, all marketplace transactions are processed through Cashfree Easy Split. Customer payments are automatically split at the payment gateway level between Wishified platform commission and seller sales revenues, ensuring complete segregation of merchant dues.
• Vendor Escrow Holding: When a customer places an order, the seller's share is allocated directly into their Cashfree vendor virtual balance and held securely in escrow during order preparation, fulfillment, and transit.
• Platform Commission: A 4% Wishified platform fee/commission (inclusive of GST) is automatically deducted from the gross booking amount at transaction split.
• Dispute Inspection Window: Following confirmed delivery, seller earnings remain held in escrow for the duration of the customer dispute inspection buffer (4 hours for cakes, homemade foods & perishables, 24 hours for standard items) to protect customer satisfaction.
• Standard Scheduled Batch Settlement (T+1): Once the dispute inspection window elapses without active disputes, the settlement is unlocked and automatically disbursed directly into your registered bank account via Cashfree's standard scheduled batch settlement cycle (T+1 business day clearing). Standard batch settlements carry zero payout processing fees or transfer surcharges for sellers.
• Proportional Reversals on Refunds: In the event of an order cancellation or approved customer dispute refund, Cashfree Easy Split automatically reverses the vendor split and platform fee proportionally with zero manual intervention.
• Platform Subsidies & Adjustments: Any discounts funded by Wishified (such as WishPoints redemptions or platform promotional coupons) are reimbursed to the seller's balance via Cashfree Vendor Adjustment, guaranteeing sellers receive 100% of their promised earnings net of platform commission.

3. Operating Hours & Preparation Lead Time

• Operating Service Hours: Sellers set their daily operating hours (default: 8:00 AM – 10:00 PM IST) during shop setup or within shop settings.
• Standard Preparation Time: A minimum 5-hour preparation lead time applies to all scheduled bookings during operating hours to protect artisanal craft and freshness.
• Same-Day Cutoff: Same-day orders must be received at least 5 hours prior to the seller's daily closing time.

4. Order Fulfillment Commitment & Auto-Cancellation Penalties

• Order Commitment: When an order is placed or a Quote is accepted, the seller is obligated to review, prepare, and deliver the order by the agreed occasion date and time.
• Seller Cancellations: Sellers may cancel orders while in Created, Accepted, or Preparing status (prior to dispatch / Out for Delivery). Upon cancellation, an automatic 100% full refund is issued to the customer.
• Auto-Cancellation for Non-Fulfillment: If an order in Created, Accepted, or Preparing status is left unfulfilled and the celebration date and time expire, the system automatically cancels the order and refunds the customer 100%.
• Non-Fulfillment Penalty: To maintain customer trust and platform reliability, a seller who fails to fulfill an order by the occasion deadline (in Created, Accepted, or Preparing status) is assessed a penalty of 10% of the booking value (minimum ₹50, capped at ₹500). This penalty is automatically offset and deducted against the seller's upcoming order settlement payout(s).
• Dispatched Orders & In-Transit Grace Period: Orders dispatched and actively marked 'Out for Delivery' prior to the occasion deadline receive an operational grace buffer of up to 60 minutes past the scheduled slot to complete delivery and OTP verification without penalty, before the delivery is marked as failed and submitted for dispute review.

5. Wish & Quote Responsibilities

When a Customer accepts your Quote, you are legally bound to fulfill the order exactly as specified.

6. Independent Contractor Status

Sellers act as independent contractors and are solely responsible for taxes and local compliances.